Stuck For Content? Look No Further!
The biggest issue I hear from my clients using social media is “What do I post”? Many don’t feel they have anything relevant or interesting to say. Which is funny, because some of the people I know are VERY good talkers!
The trick with social media is the very first word: SOCIAL
People don’t generally come to Facebook or Twitter because they’re looking to buy a product or service. They’re there because they want to connect with friends, family and to find something that interests them personally. This should take the pressure off – all you have to do is be INTERESTING and SOCIAL! Keep in mind that the people that are your target market are first and foremost PEOPLE. They find interesting the same stuff (content, pictures, videos and stories for example) that you do.
In a perfect world I would only have clients that I really connected with and truly enjoyed working for. This has materialized into a reality because the content I share tends to be interesting to people just like me. So, the people that find value in my content are, in fact, just like me and are a pleasure to work, connect and interact with!
So…relax and enjoy your social media experience and remember the 80 / 20 rule: 80% of your content should just be useful, interesting and fun (a window into your personality and approach to doing business) and only 20% (or less!) sales. If you make it interesting…they will come!
Still stuck on where to get your content from? Take a look at this great infographic from Copyblogger to help you come up with some resources for your posts. This could include your blog, Facebook, Twitter, LinkedIn or anywhere else you share online with your market.
Like this infographic? Get more content marketing tips from Copyblogger.